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Introducing The Day the Ocean Went Away

Added: 12 February 2019

Volvo UK are proud to present a new children’s book, The Day the Ocean Went Away, in partnership with the non-profit social enterprise City Kids Surfing

Not all inner-city children will get the opportunity to experience the ocean. So Volvo wanted to help City Kids Surfing spread their message far and wide, capturing the magic of the ocean, the peril it faces, and the importance of ocean sustainability.

The Day the Ocean Went Away is a children’s book that follows a little boy called Jack, who loves the ocean. He wakes up one morning to watch the sunrise over the water, but to his surprise, the ocean has completely disappeared! He journeys into the dry seabed to find out why, meeting all sorts of ocean creatures along the way. Jack soon discovers that ocean has plenty of reasons to disappear…

The book is designed to teach the next generation about the importance of ocean sustainability. It's part of Volvo Car’s global initiative to fight plastic pollution and improve sustainability
practices in our cars, and in the wider world.

All proceeds from the sale of the book will go towards CityKidsSurfing.com, to help inner-city kids experience the ocean for the first time.

'The Unseen Ocean', a short film in Volvo's Defiant Pioneers Stories series, has won the Transforming Society category at the prestigious tve Global Sustainability Film Awards. Presented at a ceremony at BAFTA in London this week, the awards are a competition for companies and institutions promoting powerful solutions for sustainability.

The six-minute feature, produced in partnership with Sky Atlantic, was chosen by a judging panel comprising eminent figures in business, technology, communications and innovation from a short list of 11 entries. The Transforming Society category focuses on how businesses invest in social-development projects, not just as a philanthropic measure, but as a core business practice that is integral to their strategy for success.

'The Unseen Ocean' focuses on the work of teacher Tom Franklin in educating and inspiring his class of city primary school children about the value of the natural marine world and how each one of them can make a difference when it comes to caring for its future well-being and sustainability. The film's title references the fact that one in five children in the UK have never seen the sea.

Georgina Williams, Volvo Car UK's Head of Marketing, said: "Our aim in making 'The Unseen Ocean' was to provide a strong environmental message that connects with people at a human level, exploring the great work done by one teacher to inspire his class – many of whom had never even seen the sea – about protecting the natural world. We are delighted to have won this award, which acknowledges the wide-ranging work we are doing as a company worldwide to protect the environment and build a sustainable future."

'The Unseen Ocean' is just one aspect of Volvo's global efforts to promote sustainability and protect the environment. Where its future vehicle programme is concerned, Volvo has committed to providing an electric motor in every new car it launches from 2019, including fully electric, plug-in hybrid and mild-hybrid models. By 2025, recycled materials will be used for at least 25 per cent of the plastics content of new Volvo cars, and the company's manufacturing operations will be climate-neutral. By the end of next year, Volvo also plans to eliminate single-use plastics from its offices and events worldwide.