This season, Hyundai Motor announced a four-year partnership with Chelsea Football Club as Official Automotive Partner. As part of the partnership, Hyundai championed real Chelsea fans during the announcement, including giving away all tickets for the first home game to the fans. Hyundai also teamed up with the club and Stand Up To Cancer to inspire fans to ‘give cancer a kicking’ and raise money for life-saving cancer research. A unique shooting challenge with players and legends including David Luiz, Gary Cahill and Katie Chapman, a film where Zola surprised a young fan as well as a matchday takeover at the game vs Manchester United, all combined to raise awareness and funds for Stand Up to Cancer.
‘The Extra Mile’ is the next part of Hyundai’s season-long ‘For the Fans’ campaign, which aims to put supporters at the heart of all activity and bring fans closer to the game through its partnership with Chelsea FC.