We’re thrilled to embark on this new venture and join forces with Genesis, a brand known for its commitment to unrivalled refinement and luxury. We will introduce the new brand in early 2024, supporting Genesis to grow capacity and capability for test drives, sales, service operations and commitment to customer service excellence.
Genesis Motor Europe has been making significant strides in expanding the Genesis footprint throughout the UK.
“This is an exciting milestone for Genesis in the UK. Earlier this year, we announced we would be expanding the Genesis footprint and we are delighted to now have Holdcroft on board who share our vision for the future. With Holdcroft now officially part of the Genesis family from the start of 2024, it means we can deliver our unique Korean customer service directly to our new and existing customers in Manchester and Liverpool.”
Lawrence Hamilton
Managing director - Genesis Motor Europe
With over 50 years of experience, we’re no strangers to the automotive industry! Since opening our first dealership in Hanley, Stoke-on-Trent in 1966, we have established ourselves as a reputable and award-winning business. We have generated and continue to maintain strong relationships with our customers, employees, brand partners and the local communities in which we serve. This collaboration with Genesis marks an exciting milestone for the group, further strengthening our commitment to delivering outstanding vehicle options to our customers.
“Welcome to the world of luxury and refinement as the Holdcroft Motor Group proudly introduces the prestigious Korean car brand, Genesis, to our portfolio and esteemed customers.
We embark on this journey with a commitment to elevate the sales experience to unparalleled heights, embracing our customer-centric approach. With utmost hospitality, we invite our customers to explore the epitome of automotive excellence and as Genesis would describe in Korean ‘son-nim’, more than a customer – our cherished guests.”
Chris Greenhall
Managing Director
Since the brand’s arrival in the UK just over two years ago, Genesis has successfully disrupted the market by offering premium, Korean-designed cars with a luxury experience. As part of the brand’s vision for a sustainable future, all-new Genesis vehicles will be pure electric from 2025 and Genesis is also pursuing a goal to become carbon net zero by 2035.
We eagerly anticipate the arrival of the Genesis vehicles and are ready to deliver an exceptional buying and ownership experience.
