The Alice Charity is a charity based in Stoke that work to support disadvantaged and vulnerable families in the Stoke-on-Trent and Newcastle-under-Lyme area. This can be anything from furniture, to food, clothing, toys or just general support. This year, Holdcroft supported the Alice Charity Easter Egg Appeal.

The Easter Egg Appeal by the Alice Charity is an appeal to the general public to donate chocolate Easter eggs to less fortunate children in the Stoke-on-Trent and Newcastle-under-Lyme area. For many young ones, Easter can be an exciting time of year filled with bunnies, egg hunts and more importantly chocolate! However, for some children whose circumstances do not allow they will not be able to experience that joy.

Holdcroft wanted to do their bit for the local community and put the appeal out to all their Stoke based dealerships for Easter eggs and the response was phenomenal.

We are thankful for those who donated an Easter egg in any of our dealerships and are happy to know that we will have a put a smile on a child’s face this Easter.