CHERY UK is proud to announce its Principal Partnership with Soccer Aid for UNICEF 2026, supporting the world’s biggest charity football match. This exciting collaboration will see a star-studded line-up of celebrities and football legends battle it out on the pitch to raise funds for UNICEF, helping children around the world.
Official Car & Broadcast Partner
As part of the partnership, CHERY UK will serve as both the Official Car Partner and Official Broadcast Partner for the main Soccer Aid for UNICEF show, airing on ITV1 and STV. Fans can expect to see CHERY UK branding featured throughout the event and across the wider campaign, bringing the partnership to life both online and offline.
Engaging Activations for Fans
Leading up to the 20th anniversary match at London Stadium on 31st May 2026, CHERY UK and Soccer Aid will collaborate on a range of exciting fan experiences, including:
- Online and in-dealership engagement activities
- Exclusive content featuring celebrities and football legends
- Interactive experiences tied to the campaign and CHERY UK vehicles
A Star-Studded Line-Up
The match will feature an incredible mix of entertainment and sports stars. Among the names confirmed:
- Founder: Robbie Williams
- Celebrities: Tom Hiddleston, Damson Idris, Jordan North, Olly Murs, Maisie Adam
- Football Legends: Wayne Rooney, Theo Walcott, Jermain Defoe, Leonardo Bonucci, Jordi Alba
- Special Guests: Usain Bolt, Paddy McGuinness, Big Zuu, Gladiator Nitro
Fans can look forward to an unforgettable day as England takes on the World XI, with Theo Walcott and Jermain Defoe leading the attack against a world-class defensive line.
