Football, Fun, and a Fantastic Cause: Introducing the Car Boot Challenge
We’re excited to bring something a little different to our showroom—an experience that combines great cars, a bit of friendly competition, and the spirit of giving back. As part of our partnership with SOCCER AIDfor UNICEF 2026, we’re inviting customers to get involved in our brand-new in-dealership experience: the Car Boot Challenge.
SOCCER AID is known as the world’s biggest charity football match, uniting celebrities and football legends for an unforgettable game that raises vital funds to support children around the globe. Inspired by the energy and excitement of the event, we wanted to create a way for our customers to feel part of the action—right here in our showroom.
That’s where the Car Boot Challenge comes in.
What is the Car Boot Challenge? It’s simple, fun, and open to everyone who books a test drive. Once you’ve had the chance to get behind the wheel and experience one of our vehicles, you’ll be invited to take part in a light-hearted football challenge at the dealership. Step up, take your shot at goal, and you could win an instant prize.
But that’s not all.
Everyone who takes part will also be in with a chance of winning tickets to attend the SOCCER AID match on 31st May at London Stadium—an incredible opportunity to witness the excitement live and be part of something truly special.
More Than Just a Test Drive The Car Boot Challenge is about more than just cars or competition. It’s about creating a memorable experience for our customers while supporting a cause that makes a real difference. Every moment of fun in the showroom connects back to a global effort to help children access the essentials they need to thrive.
Join the Action Taking part couldn’t be easier. Simply book your test drive, visit us in-store, and get ready to take your shot. Whether you’re a football fan, a car enthusiast, or just looking for something a bit different, the Car Boot Challenge is your chance to get involved.
Come along, enjoy the experience, and who knows—you might just score more than you expected.
