Mitsubishi I-car Wins New Customers
The introduction to the UK of the funky Mitsubishi i-car in 2007 was a step into the unknown for the company which is more traditionally associated with off-roaders and the legendary rally-bred Lancer Evolutions.
So imagine their joy when Mitsubishi sold its entire allocation of 300 new i city cars within two and a half weeks of its launch in July. The great news doesn't stop there though for the team based in Cirencester as it has already sold 50% of its next UK allocation.
Over 1,500 vehicles are already planned for sale in 2008, with more available if demand remains high and sales continue to be so strong.
Mitsubishi said 83% of the i's buyers were not previously Mitsubishi owners according to its customer research. 'Conquest customers' as they are known in the industry are the 'holy grail' for car manufacturers who continually seek to increase their market share.
Town and city dwellers accounted for 76% of buyers, predominantly in the south east of England where the threat of additional tax and congestion charges loom on the horizon.
Matthew Ambrose and the team at Holdcroft Mitsubishi, Leek Road, Hanley, Stoke-on-Trent, Staffordshire, ST1 6AT have espoused how fantastic the i car is since its debut and would be more than happy to talk to you so that you can make your own mind up. They can be contacted on 01782 272720.
To see more of the i car click on:
www.mitsubishi.co.uk
