Black is the New Black
The latest figures from the Society of Motor Manufacturers and Traders (SMMT) indicate that yesinsurance research conducted at the end of 2006 that predicted that black would replace silver as the most popular car colour, is beginning to come true in 2007.
The research, which was undertaken among 4,000 UK motorists by insurance provider yesinsurance.co.uk, reveals that 30% of those surveyed said that they would choose black as their preferred colour if they were to purchase a car tomorrow. Silver came in second place 27% and blue in third 17%. Red was chosen by 13% of respondents, grey by 3% and white by 2%. The remaining 8% would choose other unspecified colours.
The latest SMMT figures for sales of new cars in 2006 show that black has now moved from third to second place in the order of ranking, with 22% of motorists choosing this colour for their car last year, up from 20% in 2005. Silver decreased in popularity, being chosen by 29% of drivers, compared with 31% in 2005.
'The research measured the preferences of motorists who may not be in a position to buy a car today, but who may be in the market for one within the next few years,' said Paul Purdy. For information on yesinsurance click on:
yesinsurance.co.uk
'The way things are moving, we would predict that black may overtake silver as the most popular colour for new cars within the next three years,' he said.
The move may lead to changes in the values of used cars.
'With demand increasing and supply constrained by the number of black vehicles currently on the road, this may lead to increasing prices for black used cars,' said Paul Purdy.
yesinsurance specialises in providing car insurance for vehicles of any colour that are five or more years old and Holdcroft Group specialises in the sale of new, nearly new and used cars in any colour. The Holdcroft Group delivers of 10,000 vehicles a year, both locally and nationwide, from its Midlands base and usually has over 700 used cars for sale at anytime offering choice in terms of make, model, specification and price.
Authors notes:
1. The research was undertaken on behalf of yesinsurance.co.uk by research company onepoll.com.
2. yesinsurance.co.uk is a trading name of yesinsurance Services Limited, which is authorised and regulated by the Financial Services Authority
3. Insurance policies provided online by yesinsurance are designed to provide competitive car insurance deals for drivers with cars or vans that are over 5 years old, which account for around 60% of all cars currently on the road, as well as home insurance and van insurance policies.
